Store Brand Hypoallergenic Infant Formula

Store Brand Hypoallergenic infant formula offers complete milk-based nutrition for babies 0-12 months. This formula is clinically studied for cow’s milk allergy (CMA) and helps manage colic caused by cow’s milk allergy. Compare Store Brand Hypoallergenic infant formula to the nutrition of Nutramigen^® and Similac^® Alimentum^®1.

Features and Benefits of Store Brand Hypoallergenic Formula

Helps calm colic due to cow's milk allergy

Clinically tested to manage cow's milk allergies²

Nutritionally complete

Expert-recommended DHA for brain support³

Probiotic to help support digestive health

Non-GMO (ingredients not genetically engineered)

No artificial growth hormones⁴

Certified Kosher by the Orthodox Union - OU-D

Lactose-Free Formula

Compare to the Nutrition of Nutramigen and Similac Alimentum

Like the name brands Nutramigen and Similac Alimentum, Store Brand Hypoallergenic formula contains broken down (hydrolyzed) cow's milk proteins. This helps prevent your baby's immune system from reacting negatively to cow's milk protein and decreases the likelihood of CMA in most infants.

Learn more about CMA in infants

Our hypoallergenic baby formula also contains DHA for brain support and probiotic to help support digestive health. Store Brand Hypoallergenic is a Non-GMO formula (ingredients not genetically engineered) that is gluten free. Plus, this infant formula is not made with artificial growth hormones.⁵

Clinically Studied for Cow's Milk Allergy

For the first time in more than 80 years, parents now have a nutritionally comparable alternative to brand-name hypoallergenic formula. After years of clinical study,⁶ moms and dads now have access to a hypoallergenic formula that is more affordable.

Store Brand Hypoallergenic formula is an affordable alternative to Nutramigen and Similac Alimentum available at your favorite stores across the nation as the store brand.

Store Brand
Hypoallergenic
12.6 oz.

Enfamil
Nutramigen^®
12.6 oz.

Similac^®
Alimentum^®
12.1 oz.⁶

Nutrients/100 Cal

Protein g

2.8

2.75

Fat g

5.3

5.54

Carbohydrate g

10.3

10.2

Water g

133

131

133

Linoleic Acid mg

860

800

Vitamins

Minerals

¹Similac^® and Alimentum^® are registered trademarks of Abbott Laboratories. Nutramigen^® is a registered trademark of Mead Johnson & Co. Store Brand Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co. Please see product labels for full disclaimers.
²Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences.
³World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.
⁴No significant difference has been shown between milk derived from rbST-treated and Non-rbST-Treated cows.
⁵Barber C, Prieto PA, Wallingford JC (2018) A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 8: 736. doi: 10.4172/2155-9600.1000736
⁶Store Brand Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac^® Alimentum^®.